Unable to deliver to closed rooms due to Coronavirus restrictions, a German brewery gave away around 2,600 liters of beer.
Due to restrictions to contain the Coronavirus pandemic, restaurants and clubs in Germany have been closed for weeks
A German brewery found itself with 2,600 liters of unsold beer
Soon, several premises will gradually reopen
To make room for the production of fresh beer, the company has decided to give away its stock
The initiative was very successful
Faced with the prospect of unloading thousands of liters of beer that could not be delivered to restaurants and hotels due to the Coronavirus lockdown, a West German brewery has become creative. Instead of throwing it away, the owners of the Willinger brewery in the western state of Hesse have decided to distribute 2,600 liters of light and dark beer for free.
Owner Franz Mast said that - as several areas in Germany will try to gradually reopen restaurants and bars in the coming weeks - the brewery has decided to empty the tanks to fill them with fresh beer.
An initiative welcomed very gladly
The homage of beer proved to be a success with local customers. Dozens of people patiently lined up outside the brewery, wearing masks and following the recommendations of social distancing. Many brought buckets and full boxes home. The brewery initially planned to dispense 540 liters of beer, but this quantity disappeared within a few hours. In a Facebook post, the brewery said it ran out of beer in the afternoon, but promised to have more bottles ready for the next giveaway, albeit with "a limit of three bottles per person".
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"We want to thank the people who attended, and we hope they will be just as supportive once we reopen," Mast told Reuters Television. The Deutsche Brauer Bund beer association has warned that brewers are facing a slump in sales and exports, especially to China and Italy. Furthermore, due to the pandemic, Bavaria's Oktoberfest, the largest beer festival in the world, has been canceled.