Gigi and Bella Hadid's half-sister Alana has posed topless for a new jewelry campaign as she is announced as the newest face for the brand.
Los Angeles-based jewelry brand Colette announced Alana, 34, as the newest face of its brand on Thursday, releasing a series of promotional images with the Hadid sibling wearing the company's products - and not much else.
Alana also shared the news with her Instagram followers by posting a topless picture of herself when modeling earrings from Colette.
'This shoot made me feel amazing because @colettejewelry is powerful,' Alana wrote in her caption when sharing the campaign shoot. 'There’s nothing like beautiful jewelry and amazing people to make you feel like a strong woman.'
Another image shows the woman making a goofy face head-on to the camera with her hands covering her bare chest.
Adorning her neck is multiple layered necklaces with large religious-themed pendants hanging off each chain.
'Alana is unapologetically herself, and I’ve always been drawn to her because of that. We’re both free spirits,” designer Colette Steckel said about picking the woman to star in the campaign.
She continued: 'I remember sitting in Paris with my team two seasons ago saying how cool it would be to shoot a campaign with her. I knew she loved jewelry, and it seemed like such a natural fit. This is a true collaboration; I am so proud to have Alana bring my work to life through this campaign.'
Feelings were mutual with Alana, who confessed to falling 'in love' with the brand's designer and her jewelry line from the beginning.
'I fell in love with Colette’s jewelry right away. From the colors of the stones to her inspiration, her pieces felt like something I would have created myself,' Alana said.
'When I met Colette, the reason why I loved her pieces was clear. We’re so similar — we love travel, family, music, and fashion. It just fit. I’m so excited to be the face of this campaign.'
Alana might be following in her young sisters' footsteps by joining a brand as the campaign model.
Both Gigi, 24, and Bella, 23, are known around the world for their supermodel status.
While they have remained on in the public eye for many years, Alana has found her success more quietly as a fashion designer.
Alana addressed her siblings in a recent interview with Grazia magazine and how she characterizes her success.
'We all have an innate work ethic and I feel successful — I do a lot of things that people perhaps don’t know about, as do my sisters. Being famous is not being a success,' she said.
Now Alana is stepping more into the spotlight by becoming the face of Colette.