This company is swimming in online backlash.
When 24-year-old Texan Emily Clow applied for an internship at marketing company Kickass Masterminds, she didn’t expect to be shamed for a months-old bikini pic on Instagram — but that’s exactly what happened.
“I was objectified earlier today by a company because of a picture of me in a bikini,” the Austinite tweeted to the tune of more than 2,500 likes. “They claimed it made me an ‘unprofessional.’ they screenshot the photo, posted it on their insta Story and called me out. I am still baffled that the company handled it in such a manner.”
Clow then tagged the company’s Twitter account.
The company’s post used screenshots of Clow in her swimsuit, with text over the pics warning: “PSA (because I know some of you applicants are looking at this): do not share your social media with a potential employer if this is the kind of content on it.
“I am looking for a professional marketer — not a bikini model. Go on with your bad self and do whatever in private. But this is not doing you any favors in finding a professional job.”
Clow was not tagged in the Instagram Story, and the original photo doesn’t show her face. Still, a viral outpouring of anger against Kickass Masterminds followed, and the company has since deleted its Twitter and made its Instagram private. Its website and LinkedIn have also been deleted.
The personal information of the company’s founder is now being circulated, a shaming technique known as doxxing.
Tagging the company in her own Instagram Story, Clow wrote, “[It] is inappropriate and unprofessional to shame an applicant through social media.”
A tweet rehashing the situation by the account @SheRatesDogs, which shames people’s exes, has been liked over 47,000 times.
One critic noted that the bikini shaming wasn’t just inappropriate, but hypocritical, as the company has a swimsuit photo on its own social media. “The irony here is that they have a bathing suit photo posted on their ‘professional’ Instagram,” she writes.
Another critic announced she had reported the company’s Instagram account for harassment and bullying.