Forget the mannequins with the perfect and firm body, starting from this moment they too have become plus-size. To introduce this novelty it was Nike that wanted to give space to every type of body, so that even the shapely women felt represented.
The world of fashion is changing and it is Nike that proves it. The sports brand has inaugurated a great novelty in terms of inclusiveness: it has introduced plus-size mannequins in some of its stores. This is something extremely innovative that finally gives space to every type of body, giving proof of the fact that there is no stereotype of universal beauty. The target? Follow the positive body line that has been very successful in recent times.
Nike supports body positivity
Forget the mannequins with perfect and firm bodies, starting from this moment you will no longer have to deal with such unreal beauty models every time you enter a clothing store.
In the London Oxford Street store of Nike an entire floor was dedicated to women's clothing and the particular thing is that plus-size handles have been introduced that look like women in flesh with lots of bacon and love handles. In this way even those who do not wear size XS can immediately understand how they wear the brand's leggings and sports bras on a shapely body. The company's goal? Not only to expand its concept of inclusiveness, proposing an ideal of beauty different from the stereotypical one, but also to continue to follow the body positivity line that it has been supporting for several years. In 2017, Nike had expanded its size range and subsequently collaborated with curvy fashion bloggers, but today the plus-size mannequin also arrived. Apparently the fashion system is no longer an elitist world reserved for skinny models, it is finally opening to normality. From this moment even women who cannot spend whole days between heavy weights and intense training can feel represented in the sports brand's stores.