The rise of Amazon seems to have no end. Once an idea has been created and therefore archived, it is already time for another challenge. A story that began not so long ago thanks to which CEO Jeff Bezos has become one of the richest men on the planet.
From the garage to the trillion in the stock exchange - It was 1994 when Jeff Bezos founded Amazon, without imagining that it would be a real "golden egg hen" for him. He had recently left his role as Vice President to the D.E. Shaw of New York, to move to the west coast, to Bellevue, in the state of Washington and it is here that the thirty year old Jeff decided to buy a house. Also here, in his garage, he founded Amazon.
According to the stories (it is not known how much real rather than handed down to ride the fascination of a climb that remains unique and exceptional), as happens on the occasion of a new birth, for his brand new “creature”, Bezos wanted a name that began with the letter A, so that it appeared in the first place in the various lists: browsing through an encyclopedia found Amazon, the name of one of the largest rivers in the world.
The initial idea was to sell books all over the world. An online bookstore, no shelves and therefore, metaphorically, no borders. To implement his idea, Bezos puts his personal savings on the plate and those of his parents in the startup phase: 300 thousand dollars.
The landing on the stock market, on the other hand, dates back to 1997. Two years later, Amazon already has over two thousand employees (today it employs over 500 thousand people) and just like the name of the river it chose, it has broken its banks, crossing the European borders. Meanwhile, the world's largest bookstore was beginning to trade CDs, movies, software, consumer electronics, video games, toys and household utensils.
In 1998 Time magazine dedicated the cover as a man of the year to Jeff Bezos. Just like a good book, chapter after chapter: the launch of the first Kindle, a reader for books in electronic format, is a more recent story: the device, equipped with a 6-inch monochrome screen, arrives in October 2009. Then it's the turn of services services like Prime, which has redefined, without return, the face of e-commerce logistics, projecting it straight into the future.
AMAZON PUTS WINGS - But the American giant has no intention of stopping. Work has begun on the construction of an airport entirely dedicated to Amazon activities and destined to become the hub of the Prime Air airline owned by Jeff Bezof's company. The chosen area lies in Kentucky but a short distance from the international airport of Cincinnati. An investment of 1.5 billion dollars. The hub should be operational in 2021, have about fifty airplanes take off (with 200 flights a day) and employ about 2,000 people. "The airport - said Bezos - will allow us to deliver shipments to customers more quickly".
Prime Air has a fleet of 12 Boeing 767-200s and 27 Boeing 767-300s, and orders for ten new aircraft. This suggests that the new airport, together with the sorting center that will include drone pilots for home delivery in remote areas, is destined to grow in terms of infrastructure and logistics on the chosen area of 40 thousand square meters where over 2,000 employees will find work .
Meanwhile, Amazon aims to equip itself in the satellite airports of large urban centers and will be able to use a terminal at Linder, Florida, and Rockford, near Chicago.
But it doesn't end there. Amazon also arrives within the prison walls. The American giant has in fact signed an agreement with the district houses of Le Vallette, in Turin, and of Rebibbia, in Rome. The chief of the Piedmontese penitentiary, Domenico Minervini, announced the agreement.
The pact foresees that some prisoners are employed as warehouse workers and logistics support both in Turin and in Rome. "This is an important agreement, with an international and serious company," Minervini explained in an interview. In the prison of Turin a dozen inmates will be put to work for Amazon, who will carry out their duties in a shed. The prisoners will be paid but it is still not clear how much the fee will be and who will actually be part of the project.