YouTube registers more than a billion unique visitors each month. In the same amount of time, over 6 billion hours of content are used by users: it is clear that, for brands as well as creators, YouTube is an opportunity not to be missed to present, tell and connect with the public.
Building your presence on the Mountain View video platform can not disregard the design of a channel that, by structure and content, is able to attract users and encourage them to subscribe.
Notwithstanding that the quality of the contents remains an unavoidable prerogative to achieve this goal, below you will find a list of 10 useful things to do to promote your channel and increase subscribers on YouTube.
1. Promotion on other social channels
Each social network has its own nature, characteristics, languages, communicative modalities of its own, often different public. Choosing to publish the same content on multiple platforms does not always pay in terms of effectiveness: however, using your own "social spaces" to promote the YouTube channel can be very useful to give the latter wide resonance.
For example, on the Facebook page you can add a dedicated tab that will allow you to build a video clip generated directly from the channel (you can use services like Woobox). On Pinterest, you could create a special board, or maybe one for each product / topic / collaboration you have posted on YouTube.
2. Email Marketing
Sending periodic emails to your subscribers can be very useful to notify you when a new video is released, or to bring your attention back to less recent but significant footage.
YouTube does not allow you to send an email notification directly to your subscribers (they are in fact the latter to manage from their profile the ability to receive notifications when favorite channels upload new videos); however, using your site or blog, you can build a database by landing the viewers here and asking them for their email address in exchange for valuable content (such as an ebook, a report ...).
3. Video ads
YouTube video ads are a good opportunity to make yourself known as they allow you to select your target audience based on gender, age, interests and location. You can choose from among different ad formats the one that best suits your needs.
4. SEO optimization
There are many practices recommended by YouTube to improve the placement of videos and channels: from the inclusion of keywords in the title and description, to the use of subtitles, until the creation of playlists.
5. Connect the channel to site and / or blog
If your activity involves the use of a website or a blog, it may be useful to insert links to the YouTube channel (provided that it is here that you want to get users and this operation does not risk to cannibalize visits to your site main).
Creating a custom button is very simple thanks to the easy to understand configurator that YouTube makes available.
Embed the videos inside the pages, or insert the subscription button
The collaborative videos are born from the work of two or more YouTubers: we find examples in which the creatives find themselves in the same recording space and others where, instead, what we see is the result of the editing of two clips generated in different times and spaces.
Whatever the way they are created, this kind of footage increases exponentially the potential channel of visibility of a channel (as long as the public are similar and have similar interests), and proves useful not only for the personal branding of a Creator: even brands can profitably collaborate with "YouTube stars", reinventing the concept of endorsement to create quality content and relevant to their audience.
7. Fan Search
This is a free channel promotion service offered by YouTube. Each channel will be able to promote itself by creating a pre-roll announcement: the users to whom it will be shown will be the ones that will most closely approach a detailed profile built on the basis of precise interests.
Each video of the channel can be chosen for this type of announcement, even if the trailer is probably the most suitable for this purpose.
8. Google Hangouts
Hangouts is the Google tool that allows users to make video calls and videoconferences (up to 15 people connected).
Google Hangouts also offers many benefits to brands and creators: all video conferencing is broadcast live on your YouTube channel and on Google+, thus expanding the number of people who can (do not actively participate) to the content. Once the live broadcast is finished, the video recording will automatically be uploaded to the channel, available to anyone who wants to use it.
A tool certainly useful for presenting new products and content, collaborations, or perhaps to respond to requests from fans.
9. Connected channels
YouTube offers channel managers the opportunity to highlight other channels that may be particularly interesting for their audience: using this tool is a good idea to cross-promote other channels with similar or complementary content to yours, or with which collaborate.
In addition to offering content relevant to your audience, interacting genuinely with other creators will increase the chances of being included in their "Featured Channels" lists.
The statistical tools of YouTube are a great help to measure the performance of video and build or reformulate, from them, an effective video programming strategy: in addition to the number of views, "Like", "I do not like" comments and shares, you can access other data on your channel regarding display time, traffic sources, subscriber demographics.