The Swiss market is a growing one for Italian wines, with 2.4 billion euros worth of wine imported in 2017.
The country's eight million residents drank an average of 40 litres of wine per person in 2017.
These factors make Switzerland a prime country for high-quality wines from the Valpolicella area.
The Swiss drink 11% of Amarone, making it one of the most prominent countries for the Verona-based "big red".
Exports of Valpolicella DOC to Switzerland reached 8%, with 4% for Ripasso della Valpolicella.
"The Swiss love Italian wines and wines from our territory; they appreciate high-quality wines," said Valpolicella Wines Consortium Director Olga Bussinello.
She spoke in light of an upcoming event on October 29 in Zurich that will cap October festivities for the DOC wine's 50th anniversary.
Among the events planned in Zurich is a "Walk Around Tasting" at the Metropol, where 14 Valpolicella DOC vineyards will be represented, along with 13 producers from the Conegliano Valdobbiadene Prosecco Superiore DOCG area.
Amarone della Valpolicella will feature in two masterclasses conducted by Christian Eder, Italian correspondent for Switzerland's main wine magazine, VINUM.
In addition, the Consorzio Tutela Conegliano Valdobbiadene Prosecco Superiore consortium will renew its collaboration with the magazine.